For three years, I acted as the Director of Marketing for Boston University’s award-winning arts, fashion, and culture magazine, Off the Cuff.
Below, you’ll find a snapshot of how I increased engagement, improved analytics, and achieved record membership growth, growing our team to 140 members.
You can also see more of my work with Off the Cuffhere.
I achieved this by incorporating posts which highlighted our staff and their connections with one another and the magazine overall. We over-hauled our staff representation in all aspects; from Behind the Scenes content to film montages and meet-the-staff posts.
As a membership based magazine, Off the Cuff’s primary focus was member recruitment and retention. I increased our engagement and applications by incorporating community-forward storytelling and narratives throughout our social media.
In doing so, I made the Off the Cuff magazine brand synonymous with hands-on involvement and professional experience, differentiating us from our on-campus competitors.
