Through guerrilla marketing, niche collaborations, and the creation of a distinct visual identity and branding, I built ternstiele magazine’s Instagram following and expanded its reach across creative communities.

Scroll down to see how I blended strategy and storytelling to grow our audience and amplify our engagement.

You can also see more of my work with ternstiele here.

ternstiele Magazine was born out of a desire to showcase alternative youth narratives on art, culture, and nightlife.

We knew that it was important to establish a distinct visual identity, so we immediately incorporated our now-iconic ts logo at the bottom of every social media post.

Interviews and collaborations with niche artists, models, and content creators boosted our engagement with a new, creatively inclined fanbase.

Similar to Off the Cuff magazine, recruitment is an ongoing priority throughout our organization. Our graphics and branding were curated to imply inclusivity and community, with a focus on recruiting unique voices.

Since our launch on September 18th, we’ve grown to a team of almost 30 members, with an Instagram account reach of 96k thus far.