Through guerrilla marketing, niche collaborations, and the creation of a distinct visual identity and branding, I built ternstiele magazine’s Instagram following and expanded its reach across creative communities.
Scroll down to see how I blended strategy and storytelling to grow our audience and amplify our engagement.
You can also see more of my work with ternstiele here.
ternstiele Magazine was born out of a desire to showcase alternative youth narratives on art, culture, and nightlife.
We knew that it was important to establish a distinct visual identity, so we immediately incorporated our now-iconic ts logo at the bottom of every social media post.
Interviews and collaborations with niche artists, models, and content creators boosted our engagement with a new, creatively inclined fanbase.
